Ritika Rajpal is a global marketing and innovation leader with over 17 years of experience driving brand growth and business transformation across international markets. Her expertise spans brand and business strategy, digital acceleration, integrated marketing ecosystems and emerging technologies, with a focus on translating consumer insights and innovation into measurable business impact.
At WPP, she partners with global clients to shape marketing transformation, connecting strategy, data, digital platforms, creator and influencer ecosystems, and AI-enabled innovation to drive growth and evolve how marketing operates at scale. Previously, at L’Oréal, she held senior brand and innovation leadership roles, leading growth strategies, consumer-led innovation and digital-first initiatives across diverse markets.