AI adoption is accelerating, yet most enterprises struggle to move beyond pilots to achieve real business impact. Why? Because scaling AI requires more than technology, it demands a pragmatic approach that balances ambition with feasibility. In this session, we will explore why enterprise AI adoption remains low, the key obstacles organizations face, and how Inetum’s COBORG™ framework helps overcome these challenges. From entropy-based decision-making to data lineage automation and human-in-the-loop governance, we’ll share actionable strategies to deliver measurable value without massive upfront investments.