Urvashi Batra is the CEO and co-founder of Prioriwise, where she helps IT service providers boost client satisfaction and uncover new revenue opportunities through an intelligent AI-powered customer success engine. She brings more than 20 years of experience in the technology industry, spanning customer success, account management, and project management.

Before founding Prioriwise, Urvashi led large-scale digital transformation initiatives at companies such as VMWare (Broadcom) and Heap Analytics (Content Square), managing multimillion-dollar programs and client portfolios across industries including financial services, healthcare, and education. Her career has been defined by bridging the gap between strategic vision and operational execution leveraging data, AI, and collaborative problem-solving to drive measurable results.