Hanan Belarbi is a global data, AI, and technology leader with more than 15 years of experience helping organisations turn data into business value. As Global Chief Data Products Officer at VML, she leads the development of AI-powered products and solutions that enable better decision-making, improved performance, and innovation at scale. Throughout her career, Hanan has built and led multidisciplinary teams spanning data science, analytics, engineering, product development, and technology delivery. She has held leadership roles at different agencies like VML, IPG Mediabrands, R/GA, and consultancies partnering with global organisations including Amazon, Nike, Nestlé, Honda, Dyson, Western Union, and LEGO. Her work focuses on bridging the gap between business ambition and technical execution, helping organisations move from experimentation to enterprise-scale adoption of data and AI. Alongside her executive role, Hanan mentors startups and emerging leaders in data and technology and regularly contributes to industry discussions on the future of AI, data products, and digital transformation.