Tewfik is the Vice President of Data & Analytics at Reckitt, bringing extensive expertise across diverse sectors such as travel, retail, technology, and consumer products. Throughout his career, he has been a driving force behind large-scale digital and data transformations, with a particular focus on enabling rapid, secure development of customer-centric solutions. Tewfik’s deep experience spans multiple dimensions—including culture, ways of working, talent development, business processes, and technology—all critical ingredients to deliver successfully.