Name
ISG INSIGHTS: AI ROI and Maturity: Are We Measuring the Right Things?
Date & Time
Wednesday, September 9, 2026, 1:35 PM - 1:45 PM
Sam Barringer
Description
  • Why many organisations can't defend AI ROI, and how weak baselines are the root cause
  • How early AI value is quietly being captured by suppliers, not the enterprise paying for it
  • Moving beyond cost and productivity metrics toward transparency, value-for-money, and business enablement
  • Closing the gap with better baselining, scenario modeling, and aligning AI to end-to-end services