Artificial Intelligence has shifted from hype to headline results. But as the pace of change accelerates, the question facing every enterprise is no longer "Should we invest in AI?"—it’s "Are we ready to lead with it?"

Steven Hall, EMEA President at ISG, will explore the current state of the AI market and illuminate where true transformation is taking place—beyond the pilot phase and into production at scale. Drawing on ISG’s unrivalled view across global enterprises, providers, and emerging technologies, this session will highlight:

• What’s really working: The industries and use cases where AI is already delivering measurable impact—from customer service to engineering to back-office automation.
• The new foundations for value: Why a strong data strategy, cross-functional collaboration, and continuous learning are becoming non-negotiable in the AI-enabled enterprise.
• Wave 2 AI and beyond: How Agentic AI, foundation model fine-tuning, and next-generation AI governance will reshape operating models in the next 12–24 months.
• The role of leadership in an AI-first future: How visionary leaders are aligning purpose, productivity, and performance—and what it will take to stay ahead.

Think bigger and act bolder. The future belongs to those who can scale trust, talent, and technology. And in a world of variables, turn AI into value.