Peter Hartmann leads the charge in bringing innovation and technology to life at Henkel. As the Head of Digital Transformation, he’s spent over a decade helping teams across the globe embrace cutting-edge solutions to drive smarter, more impactful marketing and business practices. Whether it's introducing Generative AI into workflows or exploring the potential of the Metaverse, Peter’s passion for digital transformation is contagious. Known for his engaging and practical approach, Peter has inspired audiences worldwide with stories and strategies that spark real change.