Name
ISG INSIGHTS: From Prompts to Profit
Date & Time
Monday, June 22, 2026, 1:35 PM - 1:45 PM
Speakers
Description
- AI ROI is often obscured by measuring activity instead of impact
- Misaligned metrics can reinforce adoption theater rather than real outcomes
- True ROI requires linking AI efforts to behavioral change and workflow transformation
- Financial results improve when measurement focuses on economic value, not usage
Location Name
Platinum Ballroom I
Full Address
Marriott Hotel Fankfurt
Hamburger Allee 2,
Frankfurt am Main 60486
Germany
Hamburger Allee 2,
Frankfurt am Main 60486
Germany